This needs to Aaron Rodgers For The Brand T-Shirt stop now, if you see anything other than a kind trustworthy old man selling you his lovely rice, then my I suggest you are the one with the problem, you are the one with racial tendencies. The image of Uncle Ben is a positive one. We should be celebrating the fact that Ben was such a forward thinker that he invented Microwave rice way before Microwaves ever existed! This is one brand change I am not sure l agree with. The person on the packaging is a good looking older black gentleman. The word uncle Ben insinuate a family man. Although this article points out in the 1940’s the word uncle was used by some in the south to indicate a black man, this isn’t the 1940’s anymore and I imagine most people today interpret it as simply uncle Ben with a friendly looking black gentlemanly the packaging. As a result of some people complaining the picture of the black gentleman is going to be removed. By doing this isn’t it the opposite of what should be happening. Everything needs updating every now and then to suit the times. I just never knew who he was and why he was on it ? Did he own the company ? If he did stick him back on and explain that ! If he was to portray poor folk who could only afford rice or worked in rice fields ? Get rid of it. BBC.
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I’m amazed by the vitriol in these comments. Everyone is acting like they suddenly have a personal stake in the branding on a box of rice. Relabeling a product that has racial connotations hurts no one and if it stops some people from feeling unwelcome or uncomfortable as they browse a supermarket aisle why not be all for the change. They making this way worse. It’s a brand name and it was there for years. I don’t think most people would think it as racial problem before this article.
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